Off-Roading with Purpose: Serving God in Business and on The Trails


At Rugged Terrain, we’re all about off-roading adventures by providing the best UTV accessories and serving our costumers. But let’s shift gears for a moment and talk about navigating the terrain of the business world while staying true to our faith.

Finding Purpose in the Journey

Just like we gear up for epic off-road excursions, running a business requires preparation, strategy, and sometimes, a leap of faith. As off-roaders, we know the thrill of overcoming obstacles—mud, rocks, and challenging trails. Similarly, in business, we face challenges that test our resolve and ingenuity.  Through all the trials and tribulations, we strive every day to stick to our mission which is to be "Dedicated to serving our customers for God, we lead the industry as the one-stop-shop for quality, primarily American made, parts and accessories from brands that we love and trust."

Steering with Integrity

In the world of UTV accessories, quality matters. Integrity is our compass—it guides our decisions and shapes our relationships with customers and our business partners. As believers, our faith should shine through in everything we do, whether it’s delivering top-notch products or providing exceptional customer service. After all, serving God means serving others with honesty, integrity and respect.

Embracing the Unexpected Detours

Let’s be real—off-roading isn’t always smooth sailing (or driving!). Often, we encounter unexpected detours, obstacles, and broken axels.  The same is true for business, we aren't a perfect company, however we always strive to learn form our mistakes and to improve every day. Whether it's obstacles on the trails or in the office, these moments teach us resilience and the importance of trusting in God’s plan. As Psalm 32:8 reminds us, “I will instruct you and teach you in the way you should go; I will counsel you with my loving eye on you.” We are human and flawed but we do our best to serve the UTV community in the same way we'd want to be served.

Keeping It Light on the Journey

In the midst of deadlines and deals, don’t forget to lighten the mood. Just as a good laugh over a muddy splash can turn a tough trail into a memorable adventure, humor can brighten even the toughest days in the office. Proverbs 17:22 says, “A cheerful heart is good medicine, but a crushed spirit dries up the bones.”

Reflecting the Creator’s Craftsmanship

Our passion for off-roading isn’t just about adrenaline—it’s about appreciating the beauty of Gods creation. As we marvel at the beauty of the trails we ride and stunning landscapes, let’s remember that we’re reflecting the craftsmanship of the Creator. Colossians 3:23-24 reminds us, “Whatever you do, work at it with all your heart, as working for the Lord, not for human masters.”

Cruising with Conviction

At Rugged Terrain, we’re not just in the business of UTV accessories; we’re in the business of integrity, adventure, and faith. So, whether you’re tackling a rocky trail or navigating the complexities of entrepreneurship, remember to steer with purpose and passion. Let’s embrace the journey, trusting that God’s guidance will lead us to new heights—on and off the beaten path.

Keep riding hard, push the skinny pedal, and may your adventures be filled with blessings and joy!


Kory & Lauren Kendrick
Rugged Terrain Owners




  • Randy

    We are Christians also. Thank you for sharing your faith. Its good to know that fellow Christians offer good off-road products

  • Jeff Cencarik

    You’re the best you’ve always been a big help and a confident word the parts are number one that you supply and your knowledge and customer service is top-of-the-line. Thank you very much and take care. Maybe we’ll meet on the trail someday

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